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Providing a Conceptual Model for Identifying Key Factors Affecting Internet Banking Consumer Buying Decision (Case Study: Mellat Bank)

Ali Divandari; Mohammad Haghighi; Ehsan Abedi

Volume 11, Issue 43 , January 2012, , Pages 53-74

Abstract
  Due to the increasing importance of Internet Banking and the critical actions taken by banks in order to offer Internet Banking services in Iran and also according to the increasing number of people using Internet Banking services, it is essential for bank marketers to understand Internet Banking ...  Read More